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AdWords Shopping Advertising (Google AdWords: Shopping Advertising)

Course name Google AdWords Shopping Advertising: Google AdWords: Shopping Advertising

Google AdWords Shopping Advertising Questions & Answers

$4.00

AdWords Shopping Advertising Video Course

$4.00

AdWords Shopping Advertising Video Course is developed by Google Professionals to help you pass the AdWords Shopping Advertising exam.

You Will Learn:

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Description

This course will improve your knowledge and skills required to pass Google AdWords: Shopping Advertising exam.

Curriculum For This Course

1. Part 1 - Introduction 3 Videos 00:10:58
- Introduction 02:26
- Google Adwords Account Creation 02:31
- Overview and Interface of Google Adwords Dashboard 06:01
2. Fundamentals and Keyword Research 2 Videos 00:09:56
- What is Keyword Research and how to do it? 07:13
- Keyword Match Types in Adwords 02:43
3. Creating and Managing Ad Campaigns 5 Videos 00:49:52
- Search Ad Campaign Creation 19:01
- Display Advertising Campaign Creation 15:31
- How to Create Display Ad Banners Yourself without Hiring a Designer? 04:39
- Video Ad Creation and Advertisng on Youtube 07:01
- Advertising Your App on Playstore and other Google Networks 03:40
4. Remarketing and Conversion Tracking 4 Videos 00:19:07
- What is Remarketing and how to do it? 08:58
- Remarketing with Customer List (Email/Phone) 01:37
- Conversion Tracking in Google Adwords 05:30
- Tracking Custom Campaign URLs on Google Analytics 03:02
5. Part 2 - Welcome section 14 Videos 00:33:00
- Differences between AdWords and Google Merchant 3:00
- Visual difference of Google Shopping ads vs. AdWords ads 2:00
- Creating your merchant account 3:00
- More on website verification 2:00
- Creating your first data feed 2:00
- Beginning to fill out your data feed 3:00
- Filling out the product feed 2:00
- Correctly setting your title attribute 5:00
- Optimizing the description field in your product feed 3:00
- Linking your AdWords account 1:00
- Another way to upload your product feed: From your ads setup dashboard 1:00
- When you have a large product feed file 2:00
- Almost there - creating your campaign 2:00
- Starting to run the ads 2:00
6. How to get cheaper ad clicks & more ad impressions 4 Videos 00:14:00
- How to begin running your ads from AdWords 4:00
- What if the product doesn't get many clicks at first? 3:00
- How to get cheaper clicks with the Ad-rank and how to boost it 5:00
- More ad attributes: Strategy to decrease cost of clicks & getting more exposure 2:00
7. Analytics for your ad clicks 1 Videos 00:03:00
- How to set up Analytics for your AdWords clicks 3:00
8. Updates from Google Ads 1 Videos 00:01:00
- Change to accelerated bidding 1:00
9. Supplemental app resources to aid you in your business 1 Videos 00:03:00
- Supplemental app resources to aid you in your business 3:00
10. Conclusion 3 Videos 00:13:00
- Keyword exercise to try 4:00
- Decisiveness: Start and stop planning & key to success from business literature 4:00
- Working on your business vs. in your business 5:00

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