Convergence 2013 marks one of the most important dates in the Microsoft Dynamics community calendar. It is more than an event; it is a convergence point for ideas, collaboration, innovation, and industry insight. Held from March 18 to 21, 2013, in New Orleans, Louisiana, at the Ernest N. Morial Convention Center, the gathering is expected to bring together approximately fifteen thousand professionals from across the Microsoft Dynamics ecosystem. This event offers a unique opportunity for organizations to understand, explore, and strategize around Microsoft Dynamics solutions and their role in digital transformation, operational efficiency, and business growth.
The term “Convergence” itself reflects the vision behind the gathering. It is a place where technology meets business strategy, where software innovation aligns with real-world implementation, and where individuals from various disciplines and industries come together to learn, share, and connect. The event brings users, developers, partners, consultants, executives, and decision-makers into a shared space with the goal of elevating business performance through Microsoft Dynamics technologies.
The significance of Convergence 2013 extends far beyond the launch or promotion of any specific product or feature. It is a comprehensive learning and networking platform that provides attendees with access to Microsoft’s strategic vision, hands-on experience with current and upcoming technologies, and a broad spectrum of sessions tailored to both business and technical audiences. It is an event defined not only by scale but by the depth of interaction and insight it fosters across all levels of professional experience.
The Importance of Location and Timing
The decision to host Convergence 2013 in New Orleans reflects a strategic alignment between the event’s values and the cultural energy of the host city. Known for its vibrancy, rich history, and hospitality, New Orleans creates an atmosphere conducive to creative thought, community engagement, and dynamic interaction. The Ernest N. Morial Convention Center, one of the largest and most modern venues in the country, offers the infrastructure necessary to support an event of this magnitude and complexity.
Timing also plays an essential role in the event’s success. Scheduled at the end of the first quarter of the calendar year, Convergence 2013 gives organizations a powerful opportunity to align their internal planning and investment strategies with Microsoft’s product roadmaps and innovation cycles. It also sets the tone for partnerships and initiatives that will develop throughout the remainder of the year. By holding the event at this point, Microsoft and its partners provide clarity and vision to customers and stakeholders who are evaluating technology decisions within an evolving business landscape.
The early months of any year are critical for organizations planning digital transformation projects, budgeting for new technology investments, and evaluating strategic partnerships. Convergence 2013 serves as a timely touchpoint for such planning, offering business leaders a comprehensive overview of the opportunities available through the Microsoft Dynamics suite of solutions. It brings clarity to implementation strategies and enables companies to act with confidence, knowing that they are supported by current data, best practices, and expert perspectives.
The Role of the Microsoft Dynamics Community
At the heart of Convergence 2013 lies the global Microsoft Dynamics community—a vast network of professionals who rely on Microsoft’s business applications to drive performance, improve customer engagement, and streamline operations. This community encompasses a diverse mix of industries, job roles, and organizational sizes. Attendees range from IT specialists and project managers to CFOs, operations leaders, consultants, developers, and sales professionals. Their shared commitment to innovation through Microsoft Dynamics technology makes this community one of the most collaborative and vibrant in the enterprise software industry.
One of the most important aspects of the event is the opportunity for community building. The relationships formed at Convergence go beyond casual conversations. Many of the partnerships, client-vendor relationships, and peer networks established here extend long after the event concludes. These networks help individuals solve challenges more efficiently, explore new business models, and develop professionally. Whether through informal meetups or formal breakout sessions, the connections made at Convergence often become essential elements of an attendee’s business toolkit.
This sense of community is reinforced by Microsoft’s active involvement. Microsoft’s product teams, support staff, and executives are present throughout the event, engaging directly with customers and partners. They listen to feedback, respond to concerns, and share their vision for the future of Dynamics technologies. This open and collaborative environment creates a rare level of transparency and mutual respect between the technology provider and its user base. It fosters a culture of shared ownership, where everyone has a voice in shaping the future of the platform.
Another important facet of the Microsoft Dynamics community is the emphasis on continuous improvement. Organizations attending Convergence are often seeking to enhance their use of existing tools, implement new solutions, or optimize their technology stack. They are not simply satisfied with maintaining current systems—they are looking for ways to evolve and grow. The event provides the education, support, and community reinforcement necessary to take these next steps confidently and competently.
Educational Tracks and Learning Opportunities
Convergence 2013 offers a highly structured and diverse educational experience. The agenda includes a wide array of breakout sessions, workshops, hands-on labs, keynote addresses, and user group discussions. These learning formats are designed to address different styles of learning and levels of experience. Whether someone is new to Microsoft Dynamics or a seasoned professional, they will find sessions that meet their specific needs and provide immediate, practical value.
One of the distinguishing features of the event is the depth and variety of the content. There are role-based tracks that focus on specific job functions such as finance, operations, marketing, IT, and development. These tracks are designed to speak directly to the unique challenges and goals of professionals within those disciplines. For instance, a financial controller might attend sessions on financial reporting, compliance, and budgeting tools, while a developer might explore advanced customization options, integration techniques, or new development frameworks.
In addition to role-based content, Convergence 2013 also offers industry-specific tracks. These tracks highlight how Microsoft Dynamics solutions are applied within particular sectors, such as manufacturing, retail, healthcare, education, and professional services. Attendees gain exposure to case studies, best practices, and implementation strategies relevant to their industry, which helps bridge the gap between generic software features and real-world business outcomes.
The hands-on labs offered during the event provide another unique dimension to the learning experience. These sessions allow attendees to work directly with the software in a guided environment, testing new features, exploring user interfaces, and troubleshooting challenges alongside expert instructors. The labs foster a sense of confidence and familiarity with the tools that theoretical or observational learning alone cannot provide. For many attendees, these sessions are among the most valuable parts of the event.
Keynote sessions also play a central role in setting the tone and direction for the conference. These sessions are designed to inspire, inform, and unify the audience around shared themes and priorities. A notable keynote speaker for Convergence 2013 is Kofi Annan, whose presence brings a global and humanitarian perspective to the discussions. His address is expected to touch on leadership, collaboration, and the role of technology in addressing complex global challenges. These broader messages resonate deeply with organizations seeking to balance profitability with purpose in their technology strategies.
User group sessions provide an additional forum for peer-to-peer knowledge sharing. These sessions are led by users, for users, and offer unfiltered insights into both the challenges and victories associated with implementing Microsoft Dynamics solutions. Attendees can share their own experiences, ask questions, and gain valuable lessons from others who have walked similar paths. These interactions help attendees avoid common pitfalls and adopt proven strategies more quickly and effectively.
The comprehensive structure of the educational program at Convergence 2013 ensures that attendees return to their organizations with not just knowledge, but actionable strategies. Whether they are planning a major software upgrade, launching a new implementation, or fine-tuning existing processes, they are equipped with the tools and insights necessary to deliver meaningful results. This knowledge transfer is one of the most tangible forms of return on investment associated with attending the event.
Driving Business Value Through Innovation
One of the central promises of Convergence 2013 is to demonstrate how Microsoft Dynamics solutions can drive real business value. This is achieved not just through product demonstrations or marketing pitches, but through a strategic focus on innovation. Attendees are encouraged to think beyond software features and consider how these technologies can enable smarter decision-making, greater agility, improved customer engagement, and streamlined operations.
Microsoft Dynamics solutions span a wide range of business functions—including enterprise resource planning, customer relationship management, supply chain management, human resources, and analytics. Each of these areas is represented at Convergence through dedicated sessions, solution showcases, and customer success stories. This broad focus helps organizations see the full potential of the platform and envision how it might address their specific business challenges.
Innovation is also showcased through emerging trends and forward-looking topics such as cloud computing, mobility, business intelligence, and social engagement. These themes are woven throughout the event, appearing in both high-level keynotes and technical deep-dives. Attendees can explore how Microsoft Dynamics is evolving to meet the demands of a rapidly changing business landscape, and how their organizations can stay ahead of the curve by embracing these trends.
In addition to exploring Microsoft’s product innovations, Convergence 2013 also highlights the broader ecosystem of third-party solutions, services, and tools that extend the value of the platform. The exhibition hall serves as a marketplace of ideas and innovations, where attendees can interact with partners, consultants, and service providers who offer specialized solutions. From integration services and vertical-specific applications to analytics platforms and mobile tools, these offerings provide practical ways to customize and enhance Microsoft Dynamics implementations.
A Silver Sponsor will also be participating at Convergence 2013. Known for their focus on Microsoft Dynamics recruitment and industry insights, their presence at booth 2042 is an opportunity for attendees to explore staffing solutions, learn about compensation trends through the Microsoft Dynamics Salary Survey, and test out the latest version of the Candidate Search tool. This underscores another key aspect of innovation—building and supporting high-performing teams who can deliver value from technology investments.
The presence of such sponsors reflects the interconnected nature of innovation. It is not only about the technology itself but also about the people who implement and use it, the processes they improve, and the strategies they pursue. Convergence 2013 helps attendees understand how all these elements must align to achieve meaningful outcomes.
By focusing on business value, Convergence ensures that every conversation, session, and interaction is grounded in real-world applicability. Attendees leave the event with more than just technical knowledge—they depart with a clearer understanding of how to translate that knowledge into measurable results. Whether through operational efficiency, enhanced customer service, or competitive differentiation, the innovations explored at Convergence are designed to deliver lasting value.
Exploring the Microsoft Dynamics Product Ecosystem
Convergence 2013 serves as a central platform for a deep and strategic exploration of the entire Microsoft Dynamics product ecosystem. This includes Microsoft Dynamics AX, NAV, GP, SL, and CRM—all of which are critical to thousands of businesses worldwide. The event presents a rare opportunity to examine each product in detail through interactive sessions, demos, customer case studies, and developer workshops. Attendees gain direct access to product managers, architects, and engineers who are responsible for shaping the features and functionality of these applications.
One of the key aspects of this exploration is understanding how each product fits into Microsoft’s larger vision for business applications. Dynamics AX, known for its robust capabilities in enterprise resource planning, is often highlighted for its scalability and suitability for large, complex organizations. During the event, sessions focused on AX showcasing its financial management capabilities, manufacturing support, and advanced supply chain tools. Attendees are invited to see how Dynamics AX has evolved to handle multi-national business requirements, and how it integrates seamlessly with other Microsoft technologies.
Microsoft Dynamics NAV is also prominently featured at Convergence 2013. Its reputation for flexibility and ease of customization makes it particularly valuable for small to mid-sized businesses. NAV sessions explore deployment options, cloud-readiness, and usability improvements that allow organizations to tailor the solution without excessive development overhead. NAV continues to gain attention for its agile deployment models and growing compatibility with mobile devices and third-party tools.
Microsoft Dynamics GP, a product widely used for financial and operational management, is discussed in sessions that address its continuing enhancements in reporting, workflow automation, and cloud hosting. For many organizations that rely on GP for core accounting and payroll functions, the emphasis on simplification and modernization of the user interface is of particular interest. These updates are positioned to reduce training costs and increase productivity.
Another product in the Dynamics suite, Microsoft Dynamics SL, retains a focused but loyal user base. Designed primarily for project-driven businesses, especially in sectors like construction, engineering, and government contracting, SL offers specialized tools for project accounting, billing, and time management. At Convergence, product specialists present updates to its reporting engine and integration improvements with Microsoft Office and SQL Server, reinforcing its niche value in project-based industries.
Dynamics CRM is perhaps the most broadly discussed product at Convergence 2013. With a growing emphasis on customer-centric business models, Microsoft Dynamics CRM is being positioned as a strategic asset for marketing, sales, and customer service teams. Sessions and demos focus on workflow automation, campaign management, social integration, and analytics. Attendees are shown how Dynamics CRM enables a 360-degree view of customer interactions, which in turn allows businesses to personalize experiences, predict customer needs, and drive loyalty.
The sessions offer a detailed breakdown of each product’s architecture, extension capabilities, and integration methods. This level of transparency is invaluable for technical audiences such as developers and systems architects. Hands-on labs complement the theoretical sessions, allowing participants to test out updates, explore deployment configurations, and build prototypes using current builds of the software.
One major takeaway from these product deep-dives is the unified user experience and shared infrastructure being established across the Dynamics portfolio. Microsoft’s strategy focuses on aligning the products more closely with one another to enable smoother upgrades, shared services, and cross-application data flow. This alignment is particularly visible in shared services such as identity management, role-based security, and business intelligence dashboards.
The Microsoft Technology Roadmap and Strategic Vision
Convergence 2013 plays a pivotal role in communicating Microsoft’s strategic roadmap for Dynamics and its alignment with broader company goals. These roadmaps serve as guiding frameworks that shape product development, feature releases, and investment priorities. Attendees are given early visibility into the direction of the platform, empowering them to plan and synchronize their internal technology strategies with those of Microsoft.
A major theme in this roadmap is the transition to cloud-first architecture. Microsoft emphasizes its ongoing commitment to delivering business applications that are cloud-optimized yet capable of hybrid and on-premises deployment. Azure is central to this effort, providing the scalability, security, and availability needed to support modern ERP and CRM workloads. The event includes a series of sessions dedicated to exploring how Dynamics applications are being architected to run natively on Azure, with all the benefits that platform brings.
The roadmap also includes plans for greater interoperability between Dynamics and other Microsoft offerings such as Office 365, SharePoint, Lync, and Power BI. These integrations are intended to create a seamless work environment where users can perform tasks without switching between disconnected systems. For example, sales professionals can manage leads in Dynamics CRM, communicate via Lync, and generate proposals using Word and Excel—all within a consistent user interface and without leaving their core CRM workspace.
Business intelligence is another focal point of the roadmap. Microsoft outlines its strategy to democratize access to analytics and reporting tools. Enhancements to SQL Server Reporting Services, native Excel-based dashboards, and Power BI integration are designed to make insights more accessible and actionable. Attendees are introduced to new features that allow them to build real-time reports, predictive models, and self-service dashboards that empower business users to make decisions without relying entirely on IT support.
Mobility is a consistent theme across all roadmap sessions. Microsoft underscores the importance of delivering Dynamics functionality across devices and platforms. The goal is to support modern work habits, where employees need to access business data while traveling, meeting with clients, or working remotely. Attendees are shown previews of mobile apps that provide tailored experiences for roles such as field service agents, sales representatives, and project managers.
In terms of user experience, Microsoft reiterates its focus on simplification and personalization. This is reflected in the ongoing redesign of user interfaces, improved navigation structures, and role-based dashboards. These enhancements are intended to reduce the learning curve, improve adoption rates, and allow users to focus on the tasks that matter most to their roles. Convergence attendees are able to test out these features firsthand in usability labs and live demos.
Security and compliance are also prominent on the roadmap. With increasing regulations and data protection requirements across global markets, Microsoft is investing heavily in strengthening governance features across its business applications. Attendees learn about role-based access controls, data loss prevention policies, audit trails, and encryption features that help protect sensitive information and ensure compliance with industry standards.
Finally, Microsoft’s roadmap highlights its commitment to community-driven development. Feedback from customers, partners, and user groups is increasingly shaping the product design process. Convergence 2013 reinforces this by inviting attendees to participate in focus groups, surveys, and open forums where they can share their opinions and contribute to future development priorities. This approach ensures that the products continue to evolve in a direction that reflects the needs of the user base.
Thought Leadership and Strategic Insights
Beyond technical sessions and product demonstrations, Convergence 2013 places a strong emphasis on thought leadership and strategic insight. These elements are woven into the fabric of the event, particularly through keynote addresses, leadership panels, and executive interviews. These sessions are designed to elevate the conversation beyond features and functions, encouraging attendees to think critically about the role of technology in shaping competitive advantage and organizational success.
The keynote address by Kofi Annan is a defining moment of the event. As a global statesman and former Secretary-General of the United Nations, Annan brings a perspective that transcends the traditional boundaries of business technology. His address touches on themes of leadership, collaboration, ethics, and global interconnectedness. These themes resonate deeply with attendees who are seeking to understand not just what technology can do, but what it should do in the service of people and progress.
Other keynote sessions feature senior Microsoft executives who present the company’s broader strategy for enterprise solutions. These talks highlight Microsoft’s vision for transforming business productivity through integrated cloud services, intelligent applications, and user-centric design. Attendees gain a clearer understanding of how Microsoft Dynamics fits within the company’s broader enterprise offerings and how investments in AI, machine learning, and data platforms will impact future releases.
Leadership panels throughout the event bring together executives from a variety of industries to share how they are using Microsoft Dynamics to address real-world challenges. These sessions cover topics such as digital transformation, customer engagement, global expansion, and organizational change management. They provide attendees with actionable insights and practical examples of how business leaders are aligning technology with corporate goals.
Strategic breakout sessions offer attendees the opportunity to dive deeper into specific areas of interest. These sessions are often led by industry analysts, consultants, and transformation experts who offer frameworks for evaluating business processes, developing innovation roadmaps, and achieving measurable outcomes through technology. Topics include building agile business models, managing complex change initiatives, and leveraging data for competitive intelligence.
Another key aspect of thought leadership at Convergence 2013 is the emphasis on metrics and performance measurement. Sessions are designed to help organizations track the return on investment for their Microsoft Dynamics implementations. Attendees learn how to define success metrics, build performance dashboards, and use analytics to refine their strategies. This focus on measurement ensures that technology investments are tied to tangible business outcomes.
Throughout these sessions, a common theme emerges: the importance of aligning people, processes, and technology. Convergence 2013 reinforces the idea that successful digital transformation is not just about deploying new software—it requires cultural change, leadership support, and a commitment to continuous improvement. Attendees are encouraged to think holistically and to view their Microsoft Dynamics solutions as part of a larger system of innovation and value creation.
The Role of Partners and the Broader Ecosystem
A major strength of Convergence 2013 lies in its recognition of the Microsoft Dynamics partner ecosystem. This ecosystem includes independent software vendors, system integrators, consultants, resellers, and training providers who play an essential role in delivering and supporting Microsoft Dynamics solutions. The event provides a platform for these partners to showcase their offerings, share success stories, and collaborate with customers in a face-to-face environment.
The exhibition hall is a central hub for these interactions. Partners set up booths to demonstrate their products and services, hold strategy sessions with clients, and discuss upcoming trends. For attendees, this is a chance to discover innovative solutions that extend the core functionality of Microsoft Dynamics. These include vertical market applications, analytics platforms, mobility tools, automation engines, and integration frameworks.
Sessions led by partners often provide a unique perspective on implementation best practices. Because partners work across multiple client environments, they bring a wealth of experience that complements Microsoft’s product knowledge. These sessions cover topics such as change management, user adoption strategies, data migration, performance tuning, and training approaches. They help attendees avoid common pitfalls and accelerate time-to-value in their Dynamics projects.
Recruitment and talent development are also highlighted by partners attending the event. The sponsor organization offers insights into workforce planning within the Microsoft Dynamics community, with special focus on the evolving demand for skills in cloud architecture, CRM configuration, development, and project management. Their presence at booth 2042 offers attendees an opportunity to engage in one-on-one consultations, test drive new talent search tools, and access salary benchmarks for different regions and roles.
The broader community engagement includes sessions dedicated to partner innovation. These sessions showcase case studies in which partners have delivered breakthrough results using Microsoft Dynamics platforms. Attendees are exposed to real-world scenarios involving supply chain modernization, customer retention strategies, multi-national rollouts, and legacy system replacement. These stories help attendees connect theory to practice and give them ideas for tackling their organizational challenges.
Importantly, the event facilitates collaboration between Microsoft and its partners through joint presentations and panel discussions. These sessions allow attendees to see how Microsoft’s roadmap aligns with partner strategies and how the two work together to deliver comprehensive solutions. This cooperative model strengthens the entire ecosystem and ensures that customers benefit from both global innovation and local expertise.
Engaging the Microsoft Dynamics User Community
At the core of Convergence 2013 is the belief that software gains its true value when placed in the hands of capable, informed, and connected users. This is why the event places such a strong emphasis on engaging the Microsoft Dynamics user community in meaningful and productive ways. Throughout the four days, attendees are encouraged to participate in a wide range of collaborative sessions, user-led workshops, networking forums, and feedback channels designed to strengthen the ecosystem from within.
One of the most impactful ways this engagement occurs is through dedicated user group sessions. These gatherings bring together users of similar products, industries, or business functions to share experiences, compare strategies, and discuss practical solutions to real-world problems. Whether the focus is on CRM deployment for non-profit organizations or financial reporting in Dynamics GP, the user group format provides an informal and supportive setting for peer-to-peer learning.
The diversity of these user groups ensures that nearly every attendee finds a community they can relate to. These sessions are led not by vendors or sponsors, but by users themselves—individuals who understand firsthand the pressures, opportunities, and nuances of managing business systems in day-to-day operations. These grassroots connections often lead to valuable partnerships, informal mentorships, and continued collaboration long after the event ends.
Beyond structured user group events, Convergence 2013 incorporates a variety of interactive experiences designed to make attendees active participants rather than passive listeners. Roundtable discussions, whiteboard innovation labs, and scenario-based workshops are all part of the learning environment. These sessions create a sense of shared ownership and encourage attendees to co-create solutions that can be applied within their organizations.
This sense of ownership is reinforced by the event’s open feedback culture. Microsoft uses Convergence not just as a platform to present ideas, but also to gather insights from the very people who use their products daily. Feedback is collected through formal sessions, informal conversations, interactive surveys, and post-session evaluations. Microsoft product teams are present at these sessions to engage in dialogue, answer questions, and take notes on concerns or requests for future releases.
Attendee input has historically played a significant role in shaping the Microsoft Dynamics product line. Whether it’s simplifying a user interface, optimizing report generation, or adding new integration points, many product enhancements originate from direct conversations between users and Microsoft staff at events like Convergence. This collaborative loop between development and deployment makes the user community a critical part of the innovation cycle.
Throughout the venue, there are designated zones designed to foster connection and collaboration. These include networking lounges, community theaters, and product-specific pavilions where attendees can meet in smaller groups to exchange ideas or simply engage in casual conversation. These spaces serve as informal extensions of the sessions and help facilitate serendipitous interactions that often result in lasting professional relationships.
Social media and digital platforms also play a growing role in user engagement at Convergence 2013. Attendees are encouraged to share their insights, questions, and key takeaways in real time. These online discussions extend the reach of the event and allow those unable to attend in person to participate in the dialogue. It also provides another venue for Microsoft and partners to respond to user questions, share supporting materials, and gauge sentiment around particular announcements or sessions.
Another major form of user engagement comes through recognition programs. Microsoft takes the opportunity to celebrate customer success stories, innovative projects, and exceptional user contributions. Awards and showcases are used to highlight individuals and organizations who are leading the way in digital transformation using Dynamics technologies. These stories not only inspire other attendees but also provide practical templates for success that can be adapted and replicated across industries.
By creating so many points of interaction—formal and informal, in-person and virtual—Convergence 2013 positions the user community as more than just an audience. It becomes an essential driver of progress, innovation, and shared success. Attendees return home not only with new ideas but also with a renewed sense of belonging to a global community working toward shared goals.
Tailoring Dynamics Solutions to Industry Needs
While the core functionality of Microsoft Dynamics products offers robust capabilities across general business processes, the platform’s true power is most evident when applied within specific industries. Convergence 2013 places a strong focus on showcasing how Dynamics applications can be tailored to meet the unique operational, regulatory, and competitive demands of various sectors. Attendees benefit from industry-specific sessions, case studies, and demos that help bridge the gap between general features and practical application.
One of the most represented industries at the event is manufacturing. Organizations in this space use Microsoft Dynamics AX and NAV to manage supply chains, monitor production lines, and maintain quality control. Sessions tailored to manufacturing professionals explore lean manufacturing principles, demand forecasting, and integrated logistics. Speakers from major global manufacturers share how they’ve leveraged Dynamics to improve visibility across production operations and respond more effectively to shifts in market demand.
Retail is another key focus area. With Dynamics products increasingly integrated into point-of-sale systems, inventory management, and customer analytics, retail businesses gain a comprehensive view of their operations. Sessions on omnichannel commerce, customer loyalty, and mobile POS systems demonstrate how Dynamics helps retailers deliver seamless customer experiences across digital and physical storefronts. Case studies include examples from specialty retail chains, grocery franchises, and e-commerce companies.
In the healthcare and life sciences sectors, Dynamics solutions are used to manage patient interactions, streamline billing, and ensure regulatory compliance. Healthcare-focused sessions cover topics like HIPAA alignment, medical inventory tracking, and clinical scheduling. Attendees hear from hospitals and private clinics that have implemented CRM for patient engagement and ERP for back-office administration. These sessions also discuss integrations with health information systems and electronic medical records.
For government agencies and non-profit organizations, the flexibility of Microsoft Dynamics makes it well-suited for mission-driven operations. Public sector sessions explore topics such as grants management, citizen engagement, and case tracking. These organizations often face constraints such as limited budgets and complex reporting requirements, and Dynamics offers a scalable, customizable solution. Presenters include municipal governments and international NGOs that have improved transparency and accountability through Dynamics deployments.
Professional services firms—such as legal practices, consulting agencies, and engineering firms—find value in Dynamics SL and CRM’s project and client tracking capabilities. Sessions in this track focus on resource management, time and billing, contract tracking, and business development. Use cases show how Dynamics can help improve proposal-to-project conversion rates, monitor utilization, and automate invoicing processes, making firms more efficient and client-focused.
The education sector is represented by schools, universities, and online learning providers that use Dynamics to manage student enrollment, donor engagement, and learning analytics. Education-specific sessions show how CRM can be used to personalize student experiences, track academic progress, and communicate with alumni. These sessions also address the unique reporting needs tied to accreditation and funding.
For each of these industries, Dynamics is more than just a business application—it becomes a strategic platform that adapts to each sector’s language, workflow, and compliance environment. Convergence 2013 presents not only the technical capabilities but also the implementation stories that bring these capabilities to life. Attendees hear firsthand how their peers have addressed industry-specific challenges through tailored Dynamics deployments.
These discussions extend to the exhibit floor, where partners demonstrate verticalized solutions built on top of Dynamics products. These range from construction project tracking tools to financial planning platforms for wealth management firms. These partner solutions often fill industry gaps or provide accelerators that reduce time-to-deployment. Attendees are encouraged to explore these tools, ask detailed questions, and compare offerings that might suit their specific organizational context.
The industry focus of Convergence 2013 reinforces the idea that no two implementations are exactly alike. Each organization brings its own set of constraints, opportunities, and goals. The event creates space for these complexities to be discussed openly, with support from both Microsoft and the broader partner community. This approach allows attendees to leave with not just knowledge, but a tailored vision of how Dynamics can solve problems specific to their operational landscape.
Community Collaboration and the Power of Shared Experience
The theme of convergence is not only about technology and business; it also refers to the collaboration of individuals, organizations, and communities that come together to learn, build, and support one another. At Convergence 2013, community collaboration is not just encouraged—it is central to the event’s identity. The power of shared experience is visible in every session, workshop, networking break, and panel discussion.
Community collaboration is perhaps most clearly demonstrated in cross-functional sessions that bring together participants from multiple industries and roles. These sessions often focus on overarching business themes such as digital transformation, customer engagement, or business process automation. By hearing perspectives from professionals in different fields, attendees gain new ways of thinking about familiar challenges.
One example is a cross-industry panel on data-driven decision-making. Participants include a healthcare administrator, a manufacturing supply chain director, and a retail operations leader. Each shares how data analytics, powered by Microsoft Dynamics, has transformed the way their organizations make choices—from identifying cost savings to predicting customer trends. These conversations reveal both the commonalities and the specificities that define success across industries.
Mentorship and peer support also play a significant role in community collaboration. Informal mentorship often arises naturally in breakout discussions, networking events, or even chance hallway conversations. Attendees with years of experience in Dynamics implementation offer advice to newer users, sharing lessons learned and practical tips. This exchange of experience strengthens the collective knowledge of the community.
Collaborative learning is further supported through group-based workshops. In these sessions, small teams work together to solve simulated business problems using Dynamics tools. These exercises not only reinforce product knowledge but also build communication and problem-solving skills. Participants are encouraged to leverage each other’s strengths, ask for help, and experiment with ideas in a low-risk setting. The spirit of cooperation transforms technical learning into team-building.
Community collaboration also takes the form of shared storytelling. Many sessions highlight transformation journeys in which multiple stakeholders—including internal teams, external consultants, and Microsoft support—worked together to bring about business change. These stories often begin with a challenge: a company stuck in legacy systems, a growing customer base with no CRM, or a multi-location organization struggling with disconnected financial systems. What follows is a story of collaboration, problem-solving, and incremental success. These narratives serve as both inspiration and a roadmap for other attendees.
The value of community is formally recognized by Microsoft through programs that reward user contributions. Contributors to forums, thought leaders, and community advocates are acknowledged at the event. Their work in helping others through blogs, user groups, and training sessions reinforces the idea that knowledge is not a competitive asset but a shared resource.
As the event progresses, the atmosphere increasingly becomes one of collective momentum. Conversations continue over meals, at networking receptions, and in the lounges between sessions. The distinction between presenter and audience blurs, giving way to a shared commitment to mutual growth. This environment encourages openness, experimentation, and confidence—qualities that attendees carry back into their workplaces.
The sense of community fostered at Convergence 2013 endures long after the event concludes. Many attendees continue their collaboration through online forums, local user groups, and follow-up meetings. The connections made in New Orleans become ongoing relationships, sustained by a shared belief in the value of Microsoft Dynamics and a mutual desire to maximize its potential.
Key Takeaways from Convergence 2013
Convergence 2013 delivered a multi-faceted experience that blended learning, collaboration, strategy, and innovation in a format that provided tangible value to every attendee. As the event drew to a close, a number of core themes and insights emerged as key takeaways that would influence business planning, product implementation, and technology investment decisions for months and even years to come.
One of the strongest takeaways was the clear articulation of Microsoft’s vision for the future of enterprise business applications. The focus on a cloud-first, mobile-first strategy was not merely a technical direction—it was positioned as a way to make technology more accessible, scalable, and user-friendly. Attendees came away with a better understanding of how Microsoft Dynamics products were evolving to support remote work, real-time data access, and seamless integration across devices and services.
Another significant theme was the alignment of product capabilities with broader business challenges. Rather than treating Dynamics as a set of isolated software tools, the event emphasized its role in solving high-level organizational problems. Topics such as improving customer retention, increasing operational efficiency, enhancing compliance, and fostering innovation were woven into the presentations and discussions. This strategic framing helped attendees envision how Microsoft Dynamics could catalyze transformation, not just an operational upgrade.
Attendees also gained new perspectives on the importance of data. Whether it was through demonstrations of Power BI, workshops on KPI development, or sessions on data governance, the message was consistent: organizations must learn to manage, analyze, and act on their data more effectively. Convergence 2013 highlighted how Dynamics solutions support data-driven decision-making and help businesses derive insights that inform strategy and drive growth.
The emphasis on user experience was another key takeaway. Microsoft introduced interface enhancements, role-based dashboards, and customization options that reflected a commitment to usability. These improvements were especially meaningful for companies looking to boost adoption rates and reduce training costs. Attendees were reminded that technology is only as powerful as the user’s ability to engage with it effectively.
Another central message was the importance of partnerships—both internal and external. Internally, organizations were encouraged to bridge gaps between IT and business units, creating cross-functional teams that collaborate on implementations and optimizations. Externally, the strength of the Microsoft partner ecosystem was highlighted as a valuable resource for expertise, support, and innovation. Attendees were urged to develop relationships with solution providers, consultants, and training partners to maximize their return on investment.
The event also reinforced the value of agility. With markets shifting rapidly and customer expectations continuing to rise, the ability to adapt quickly was presented as a competitive necessity. Microsoft demonstrated how the Dynamics suite, especially when deployed through cloud platforms, supports rapid iteration, scalable deployments, and flexible configuration. Businesses are left with a renewed focus on speed and adaptability in both technology and strategy.
Perhaps most importantly, Convergence 2013 emphasized the human dimension of technology. Stories of change management, leadership development, and cultural transformation accompanied every technical session. The event made it clear that success with Dynamics requires more than system knowledge—it requires engagement, vision, and collaboration from people at every level of the organization.
Measuring Long-Term Business Impact
Convergence 2013 was designed not only to inform but to empower attendees to make lasting improvements in their organizations. The long-term impact of the event can be measured in several ways, from changes in how companies approach technology to the new capabilities they develop and implement in the years following the event.
One immediate and measurable impact comes from the adoption of new features introduced during the conference. Organizations often use the event as a checkpoint to evaluate whether it is time to upgrade, integrate, or expand their Dynamics footprint. Whether that means transitioning from on-premises to the cloud, rolling out mobile access to field teams, or implementing automated workflows, many attendees leave the event with a concrete action plan. These upgrades frequently result in faster processing times, better visibility into business operations, and improved user satisfaction.
The event also provides decision-makers with the information needed to justify investments. By attending demos, reviewing case studies, and engaging with Microsoft and partner experts, leaders can build the business case for changes in software, staffing, or training. These insights help secure executive buy-in and provide the foundation for budgeting and planning. In many cases, this leads to projects that generate significant cost savings or revenue growth over time.
Another long-term benefit is the expansion of professional networks. The relationships formed during Convergence often evolve into ongoing partnerships, mentorships, or collaborations. These networks become sources of support, inspiration, and problem-solving. Whether it’s a consultant who helps complete an implementation or a peer who shares advice on system governance, the connections made at Convergence add real, lasting value.
The event also helps organizations improve their internal processes. Through exposure to best practices and success stories, attendees often identify areas where their business practices can be standardized, automated, or re-engineered. This process improvement might start with technology but often extends into roles, responsibilities, and workflows—ultimately improving the way the organization operates as a whole.
From a staffing perspective, organizations often return with a better understanding of the skills needed to execute their strategies. The event highlights emerging roles such as Dynamics administrators, data analysts, and solution architects, leading companies to revise job descriptions, reassign resources, or invest in training. As a result, teams become more capable, efficient, and aligned with technology goals.
Another major benefit lies in knowledge transfer. Those who attend Convergence 2013 frequently serve as change agents within their organizations, bringing back insights and recommendations that spark broader discussions about modernization. When supported by follow-up presentations, internal workshops, or strategic planning sessions, the knowledge gained at the event spreads across departments and fuels organization-wide improvement.
Finally, the impact of Convergence can be seen in the organizational mindset. Attendees often return with a renewed enthusiasm for innovation, a clearer understanding of market trends, and a stronger commitment to digital transformation. This shift in thinking—toward curiosity, experimentation, and growth—can have ripple effects throughout the organization, influencing culture, decision-making, and long-term strategy.
How Convergence 2013 Shaped the Dynamics
Convergence 2013 was more than a moment in time—it was a pivot point that shaped the trajectory of Microsoft Dynamics and its surrounding ecosystem. The insights gathered, feedback received, and connections made during the event contributed directly to the ongoing development of the platform and to the collective progress of the user community.
One of the most immediate outcomes was the acceleration of product development in key areas. Features that received strong support or feedback at the event often moved higher on Microsoft’s development priorities. These included improvements in mobility, integration with Power BI, and enhancements to cloud-based deployment options. By creating a direct feedback loop between users and product teams, the event helped align development with real-world business needs.
The event also contributed to Microsoft’s evolving approach to customer engagement. The strong emphasis on community interaction, transparency, and co-creation reinforced a model in which customers are seen not just as buyers, but as partners. This mindset has since become a hallmark of Microsoft’s business strategy, influencing everything from support channels to partner programs and user forums.
The discussions held at Convergence 2013 helped to shape the way Microsoft positioned Dynamics in the broader enterprise market. The shift from viewing Dynamics as a collection of separate ERP and CRM tools to a unified platform for digital transformation gained traction at this event. This positioning allowed Microsoft to compete more effectively with other enterprise platforms and paved the way for strategic initiatives such as the launch of Microsoft Dynamics 365 in later years.
Another lasting impact was the strengthening of the partner ecosystem. Many of the collaborations that began at Convergence led to joint ventures, new product offerings, and shared customer engagements. These partnerships extended the reach and capabilities of Dynamics, helping to serve a wider range of industries and geographies. Convergence provided a proving ground for new ideas and a launching pad for innovative solutions.
The user groups and communities that were nurtured at the event continued to grow after its conclusion. Local chapters, online forums, and global summits became more structured and more influential, thanks in part to the momentum generated during Convergence 2013. These communities have become essential to the health of the Dynamics ecosystem, supporting onboarding, training, and peer learning across the globe.
In many ways, the legacy of Convergence 2013 is seen in the continued evolution of Microsoft Dynamics as a platform that is customer-centric, adaptable, and deeply integrated with Microsoft’s broader enterprise vision. The ideas explored, tested, and refined at the event contributed to product designs, marketing strategies, and support frameworks that continue to influence the ecosystem today.
Most importantly, Convergence 2013 helped organizations recognize the central role of technology in achieving their missions. By showing what was possible through strategic use of Microsoft Dynamics, the event empowered companies to act boldly, experiment with confidence, and pursue transformation at scale.
Final Thoughts
Convergence 2013 stands as a landmark event in the Microsoft Dynamics timeline. By uniting thousands of professionals from across industries, geographies, and job functions, the event created a space for dialogue, discovery, and decision-making that went far beyond a traditional conference. It offered a blueprint for what enterprise software events can and should be—immersive, actionable, and deeply aligned with the needs of its audience.
The event reinforced that digital transformation is not a destination but a process—a continuous journey of learning, adaptation, and growth. Microsoft Dynamics, as showcased at Convergence, is not just a suite of tools, but a strategic enabler of that journey. The knowledge, connections, and strategies developed during those four days in New Orleans continue to shape the way organizations engage with technology and with one another.
Attendees left with more than just new ideas—they left with a deeper understanding of their role in the evolving world of enterprise business systems. They became ambassadors of change, equipped not only with tools but with vision. And in doing so, they contributed to the ongoing evolution of a global community dedicated to transforming how business gets done.